Released on = May 3, 2006, 7:31 pm

Press Release Author = Amy Bates Stumpf/Gift List Media

Industry = Management

Press Release Summary = The most trusted source in product publicity expands lists
to Canada and the Internet,
and introduces press release writing and distribution services.


Press Release Body = LA CANADA, CA (May 5, 2006) - The Gift List, the premier media
guide for public relations professionals and business owners, is expanding its
domestic database to include additional media lists for Canada and the Internet.
Its spring list, The Gift List for Moms, Dads & Grads, is also being packaged
together to offer intensive coverage for the two major gift buying seasons: winter
and spring.

"With online shopping, the Canadian market is a rapidly growing source of new
customers for our domestic subscribers," says Amy Bates Stumpf, president and CEO of
The Gift List (www.giftlistmedia.com). "We knew we had to develop a resource to
help them capture the attention of this audience. Similarly, we knew that
developing a dedicated database of editorial contacts for content on the web was
also a necessity as the Internet becomes a major media player."

The Gift List is a comprehensive resource of national and regional magazines, daily
newspapers, news syndicates, wire services, national network television, cable and
syndicated television, and national radio.

"The Gift List is an invaluable resource for anyone seeking publicity for their
product. It offers very specific contact information, accurate deadlines and hints
for successful pitching to each contact," explains Heather Allard, president of 2
Virtues. "Not only are their media lists extraordinarily detailed, but their
research timed so that they garner the most accurate information without missing any
deadlines."

"What separates us from all the other media contact databases is that we're not just
a list of names and addresses," says Stumpf. "Our list is the result of individually
interviewing each contact on the list. We want our clients to gain the publicity
they need - without wasting precious staff time."

The Gift List also offers press release writing, product photography and customized
distribution from their lists for clients who need to get going, but are pressed for
time or expertise on how to get their campaign on the right track.

The Gift List for Holiday offers an Early Bird Discount through June 15 for all
their products: Holiday is $499, Canada and the Internet lists are $199, and Moms,
Dads & Grads 2007 is $399. The website describes the multiple list discounts, as
well as the pricing for special services. www.giftlistmedia.com.

For more information about The Gift List, call (818) 790-0775 or email
amy@giftlistmedia.com.


Web Site = http:/www.giftlistmedia.com

Contact Details = Amy Bates Stumpf
1711 Lila Lane
La Canada CA 91011
818.790.0775
Amy@giftlistmedia.com